Reaching Your Customers
Look Local Behind the Scenes
You’ve signed up for advertising in Look Local Magazine, now what happens?
First, the Look Local design team will create an ad for your company based on your website, social media pages and/or images and content you provide. In a short timeframe, we will provide an ad proof for your approval prior to print. You may also submit your print-ready ad if you prefer.
Mid-month, we begin the process of ad layout for each Edition, with careful consideration to proper color and saturation disbursement, avoiding coupon overlap, rotating ad placement and many other quality checkpoints. After a thorough proofreading process and edits if necessary, Look Local Magazines are submitted to print. Within 24 hours, the Look Local team is supplied with a final printed sample of each Edition for one final review. Once this final proofing is complete, Look Local Magazines experience their week-long process of pre-press, printing, binding, cutting and bundling.
The magazines are neatly stacked on pallets in mailing trays and the Look Local team steps in to add the postal facing slips and transport them to the Bulk Mail Entry Unit, where they are weighed, counted and processed. Finally, each Edition is loaded into trucks and hand-delivered to each individual post office by Look Local owners, Greg and Carla. We touch every magazine, multiple times, to ensure quality and distribution as promised.
Within 48 hours of mailing, your potential customers are retrieving their Look Local Magazines from their mailboxes!
Each Edition consists of 30,000 addresses in carefully selected areas, separated into three subsets of 10,000 addresses and rotated monthly. This staggered distribution offers several benefits to Look Local advertisers, including: (1) the opportunity to modify ads any month to accommodate seasonal offers or special short-term promotions; (2) consistent, monthly exposure to a significant number of addresses; and (3) reader anticipation and excitement to receive Look Local Magazine in their mailbox, as it is not received so frequently that they lose interest over time.
Lake Mary – 32746 (19,300 mailboxes)
Heathrow – 32779 (2,600 mailboxes)
Sanford – 32771 (8,100 mailboxes)
Oviedo – 32765 (15,900 mailboxes)
Winter Springs – 32708 (10,000 mailboxes)
Chuluota – 32766 (4,100 mailboxes)
What Our Clients Say
As a business owner going on ten years now I do a lot of advertising ! Look Local is one of the best publications I've had the pleasure of dealing with. Keep up the good work and i will refer you to anyone who is looking to do some advertising. Your football picks are very questionable though!!!Lake Mary Flooring Center
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